Does Your Enterprise have a Mobility Strategy? – Part 4/6

This is part four of our discussion on the misconceptions enterprises have in adopting a mobility strategy.
#10 Assuming mobility does not concern B2B enterprises
Enterprises where the core business is based on B2B have a greater tendency to relate enterprise mobility to consumer facing apps. Since B2B scenarios don’t need customer facing apps, some of these enterprises totally ignore the need for a mobility strategy.

The status quo in most of the B2B enterprises is business through Emails or point solution web apps. Business workflows in B2B scenarios typically span across the value chain involving more than one enterprise and the human interface points in these workflows are perfect candidates for mobility. Enterprise mobility for B2B could be a greater leverage with an always on channel across the supply chain enabling quicker decision making and improved collaboration. The benefits of a such a mobility solution will be manifold compared to the discrete Email, SMS and web solutions.

Are you a B2B enterprise and don’t have a mobility strategy yet? May be it’s time to break the status quo and experience the advantages of enterprise mobility.

#11 Citing lack of mass mobile usage inside the enterprise
Another misconception some enterprises have is that enterprise mobility would not return on the investment made if there is no large scale usage of mobile devices in the enterprise. B2B enterprises which don’t have field operations or customer facing apps typically fall into this category.

Mobile apps provide non tangible benefits like productivity gains, quicker decision making and user satisfaction which cannot be discounted based on the number of smartphone users in your enterprise. Indeed, the strategy can be adopting a specific set of core business users say for example senior management executives and enabling them to be on the latest KPIs of the business and make decisions through mobile apps.

Bottom line is that enterprise mobility strategy must not depend on the number of devices it serves but on the value it generates.

#12 My users are not tech savvy to use mobile apps
Relating tech savviness of enterprise mobile app users to enterprise mobility strategy is one of the serious misconceptions some enterprises have. The misconception roots from the reality that field level employees in many industries are semi-professionals.

A key point that these enterprises fail to notice here is that mobile apps are very different from desktop apps in gaining user adoption. Smartphones too sooner became the most personal devices of users, which is a reflection of simplicity, user friendliness and intuitiveness of the app ecosystem on these devices. Smartphones indeed played a major role in consumerization of IT than any other technology you could think of, again a sign of higher user adoption.

If your enterprise mobility strategy is designed with an assumption based on tech savviness of users, you are ignoring a potential user base that could be greatly leveraged for your advantage. Enterprises hence should adopt mobility strategy as their primary app delivery mode and build apps that are user friendly and intuitive.

Keep watching this space for the next part in this series.

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