Does Your Enterprise have a Mobility Strategy? – Part 2/6

This is the second post in this series wherein we are discussing on the major misconceptions in enterprise mobility strategy.

#4 Mobile app landscape reflects backend system fragmentation
Enterprises have made substantial investments on multiple software and systems like ERP, CRM, MIS, BI tools etc. for their core business operations. Some of these enterprise software products updated themselves to extend support for smartphones and tablets as mobile websites and native apps. If an enterprise mobility strategy depends primarily on usage of such apps, it means the enterprise is slipping into a fragmented app environment with serious challenges.

The major challenge is customization support for these mobile apps based on the enterprise needs. Also, enterprise workflows typically need users to access or transact with more than one enterprise system to complete a task, which is not going to be seamless in this case resulting in poor user adoption. Depending on fragmented mobile apps is a serious issue for a wholesome mobility strategy in the longer run.

#5 Mobile website is my mobility strategy
In the last decade, one of the primary investments most enterprises made is web enabling their IT systems. This has created quite a few web apps for business workflows in any enterprise. Internal websites became a norm for enterprises to expose content and functionality to employees and partners. This was an important trend in making the enterprise connected to the rest of the world.

It is highly likely an enterprise that is successful in web enabling chooses to go mobile web only for its mobility strategy. Mobile web apps are achieved by extending the existing web apps to mobile browsers by updating them to a responsive design. Responsive website is touted as the most cost effective option for quicker roll out of mobile apps.

Mobile website never can be a long term enterprise mobility strategy for many reasons and the primary among them is that it is still not an app available on the device, hence user experience takes a heavy toll. Leveraging native features of the device is inevitable for high user adoption. Indeed, the smarter way is to go for a hybrid app approach that gives you benefits of both native and responsive website. Gartner says that by 2016, more than 50% of enterprise mobile apps deployed will be hybrid. Does your enterprise stick to mobile website ideology still? Its time for it to revive the mobility goals.

Related: The pros and cons of choosing Mobile Website for Enterprise Mobility

#6 A Cross platform dev tool framework is the crux of the strategy
Some enterprises adopt hybrid app development approach and use cross platform SDKs like PhoneGap to build mobile apps. The hybrid app approach is proved to be the most cost effective way to build enterprise mobile apps.

The key point to remember is that enterprise mobility strategy is much more than developing apps. App development is only 15% of the real need, a typical enterprise mobility strategy involves comprehensive deployment, security, management and monitoring functionality without which the strategy is absolutely not scalable and this means a need for additional investment on mobility software products. If your enterprise assumes that adopting a cross platform SDK to solve enterprise mobility, the journey will not take it to the right destination.

Related: How to choose a mobility platform for your enterprise?

Watch this space for the third part of this series.

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