Does Your Enterprise have a Mobility Strategy? – Part 1/6

Enterprise Mobility is one of the top strategic technology trends in 2014 for most organizations, Gartner says. What exactly is a strategic technology? Gartner defines it as follows,

Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.

Strategic technology could be an emerging or existing one but definitely impacts the organization’s long term plans, programs and initiatives. Enterprise mobility though been around a little while, is still an emerging trend posing great challenges for enterprises to strategize on it.

At Mowbly, we have been meeting and discussing with CIOs and IT Heads from different domains like BFSI, Retail, Logistics, Manufacturing etc. on their enterprise mobility strategy. Interesting patterns emerged during our conversations regarding the implementation of mobile apps in enterprises. We also observed similar set of challenges and misconceptions across domains which led to some enterprises focussing more on tactical wins. More often, these tactical wins morph as a mobility strategy veering the enterprises off their mobility vision. This post summarizes the mobility misconceptions we observed in enterprises that potentially jeopardize their mobility strategy and at worse, hold them from moving forward at all.

If you see yourself positioned in one or more of the following scenarios listed below, it is a warning sign that either you don’t have an enterprise mobility strategy or have been a pawn of business circumstances. So, do you really have an Enterprise mobility strategy? Read on to find and check if you are heading in the right path.

#1 Customer facing apps is all that is there
The first app that enterprises think of in their enterprise mobility strategy is a customer facing app, for the very valid reason that it is an additional channel to generate revenue. Smartphones being the most personal devices, the customer facing app will give a greater leverage than any other investment enterprises could possibly think of.

Typically the app is built in-house or through service providers and rolled out to users through various marketplaces. Some enterprises tend to focus more on customer apps. This renders their mobility strategy incomplete. A balanced mobility strategy must cover all stakeholders in the enterprise including employees, partners and customers. The implementation of the mobility strategy can be phased, but being contented with customer apps is not a good sign.

#2 Restricting mobility to core business alone
When it comes to internal mobile apps, it is quite natural that enterprises give priority to the core business apps in their mobility strategy. Core business apps quickly reward enterprises with greater business impact and competitive edge. But if the enterprise mobility strategy is based only on apps that fall into this category, it will prove a short sighted approach. Enterprises must look into other possibilities such as fringe apps for business workflows, productivity apps, employee engagement apps etc. that could provide non-tangible benefits like productivity gains and improved employee satisfaction.

An effective mobility strategy must aim to leverage the power of smart devices of the employees and partners to the enterprise advantage in every possible way. It is good to start with core business apps, but enterprises must ensure that the investment they do in this effort is strategic and enables them to roll out non-core business apps with less overhead in future. Focusing only on core business mobile apps or difficulty in churning out new apps seamlessly means the strategy and investment need a revival.

#3 Reactive mobility initiatives yielding to business pressure
Since recent years, CIOs and IT Heads increasingly are active in business decisions, thanks to the rapid technology growth and adoption in enterprise IT. IT innovation has changed the way enterprises conduct business and transformed them into significantly more efficient companies. Enterprise IT has progressed from an entity doing mere execution of business apps to nerve center of business driving innovation through apps.

Enterprise mobility is a great opportunity for IT innovation if it is proactively driven by the IT leaders in the enterprise. In the earlier stages of mobility adoption, business demands tend to drive the mobile apps needed for the enterprise. Business invariably would focus on the revenue points of your enterprise and hence yielding to only business app needs proves reactive. Enterprise mobility is a wholesome strategy targeting every possible area in enterprise, which means enterprise IT must take the reins in its hands and drive it. Being proactive is the key to greater innovation and successful adoption of enterprise mobility strategy.

Stay tuned.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *