15 points to look for in your enterprise mobile application platform

In a competitive market, enterprises need to make continuous innovations to lead. This directly converts to changes in terms of business strategy and IT enablement. Enterprises invest in strategic planning, execution and management tools for resources, including anything from customer engagements to partner relations to internal employee interactions. This includes ERPs, CRMs, BPMs and other software that help the enterprises get maximum ROI.

Traditionally, desktop applications and web applications are major points of engagement for the enterprise with their customers, partners and employees. With the explosive growth in smartphone adoption and usage in recent times, smartphones have become key points of strategic engagement. With the smartphone/tablet, the customer, the partner and the employee can be given a tighter engagement and always on experience. By mobile enabling existing systems and business processes alone, enterprises can increase their ROI by at least 30%.

Extending existing business processes onto the mobile, building new mobile initiatives and rolling them out in quick time has now become a crucial need for many enterprises. Since the smartphone and tablet market is ever growing with new OS releases, new devices, etc., it is quintessential to embrace a suitable Enterprise Mobility strategy. Enterprise mobile application platform offers an answer. With multiple points of engagement, the platform enables employees, partners and customers to use at their preferred points.

In truth, the questions that pop up while choosing an enterprise mobile application platform could be overwhelming. We have condensed the number to a set of 15 questions which enterprises can ask when looking for a enterprise mobile application platform fitting their Enterprise Mobility strategy. They are,

What are the multiple points of engagement supported? (Cross platform support)
Can a single code base support the above? (Write once, run everywhere)
Does this need an expansion in the IT team?
How much of the present IT skill set can be used? Understanding and training for new technology?
Can internal systems be connected and deliver content onto the mobile in a user friendly way?
Does the platform securely mobile enable new initiatives and existing systems?
Can the mobile data security be ensured with operations such as remote wipes?
Can the mobile apps be managed based on users and policies?
Can the solution be installed on premise or a private cloud?
Can new initiatives be delivered using the platform?
Are the apps developed using the platform app store-ready? (Google Play, Apple App store, etc)
Can apps be published through a private enterprise app store?
Can multiple apps be deployed through the platform?
Can updates to apps be rolled out quickly?
Can Enterprise Mobility initiatives be monitored from a dashboard?

Enterprises look into an Enterprise Mobility solution to help addressing the above points. According to research agencies such as Gartner, segments of the problem have been addressed by various platforms and solutions, broadly as MEAP/MADP (Mobile Enterprise Application Platform / Mobile Application Development Platform), MDM (Mobile Device Management), MAM (Mobile Application Management) and EMM (Enterprise Mobility Management) suites.

With in-depth analyses and comparisons of above categories of solutions, enterprises can choose the best fit based on their Enterprise Mobility roadmap.

In our next blog post, we will explore the features that address the pain enterprises have with regard to enterprise mobile apps, and to help you choose an enterprise mobile application platform, we present a comparison of Mowbly Enterprise edition with other platform such as Rho Mobile, IBM Worklight, Kony, etc.

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